PRIVACY & COOKIES
A plain-language record of what the storefront stores, what optional measurement does, and how you stay in control.
Necessary storage
The storefront uses a secure session cookie for sign-in, local browser storage for your shopping bag, and a first-party cookie to remember your analytics choice. These are required for the features you ask the site to provide.
Analytics
Vercel Web Analytics provides aggregated, cookie-free page-visit measurement. If you allow optional analytics, Google Analytics also measures page visits and privacy-safe commerce events such as viewing a product, adding it to the bag, beginning checkout and completing a confirmed purchase. Advertising storage and personalization remain disabled.
Data boundaries
Analytics may include page routes, device and browser information and an approximate region. Optional Google Analytics commerce events may also include product identifiers, quantities and order value. We do not send your name, email, phone number, delivery address, customer ID, bank URL, payment ID or card data to either analytics provider.
Zine Builder launch list
If you explicitly join the Zine Builder waitlist, we use the email you provide only to notify you about its launch. The address is stored by QWERTY and shared with Resend, our email delivery provider. This consent is separate from analytics consent.
Choice and retention
Vercel Web Analytics does not use cookies. Your Google Analytics consent choice is stored for 180 days and can be changed below or through the Cookie settings link in the footer. GA4 user and event data is configured for a 14-month retention period.
Your control
Google Analytics remains optional
Refusing or withdrawing consent does not affect the catalog, account, bag, checkout or payments. Previously loaded Google tags receive the updated denied state and future storefront events are not sent.
Service providers
Cookie-free traffic measurement is provided by Vercel Web Analytics. Optional commerce measurement is provided by Google Analytics. Read Google’s Privacy Policy. Payments are handled on the bank’s hosted page and are not considered successful until QWERTY confirms the payment status.
Site operator
This storefront is operated by QWERTY Film Lab in Tbilisi.
Lab location and opening hours