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One roll, from daylight to flash. UltraMax 400 keeps the camera useful from bright streets to indoor rooms and direct flash at night. At ISO 400, moving subjects and lower light have a better chance, even when there is no time to prepare the shot. Colors are lively, contrast has some bite, and the visible grain adds texture without losing clear detail. Fine grain Vivid, consistent color Medium contrast Best in daylight, overcast weather, indoors, and with flash Ideal for everyday life, parties, travel, street photography, and moving subjects

People should still look like themselves, even when good light is not part of the plan. Portra 400 starts with skin tones, not studio walls. They stay natural, highlights stay soft, and color never takes over. In 120, the larger negative makes the grain look even smoother, holds more detail, and gives tonal transitions more room. Its ISO 400 sensitivity still makes it easier to keep shooting in lower light, while small exposure mistakes are less of a problem. That is why Portra 400 became a standard for portraits, weddings, fashion, travel, and everyday life. Fine, smooth grain Natural skin tones with balanced color Soft contrast Best in daylight, overcast weather, and flash Ideal for portraits, weddings, fashion, travel, and larger prints

Ektar 100 was born in the digital era. It was designed for photographs that would live on screens as much as on paper. Medium format changes the pace. Fewer frames, more intention. On a larger negative, the grain almost disappears and the image has more room to breathe. Bright light is where it feels at home. Give it the exposure it deserves and it will reward you with remarkable color and detail. Extremely fine grain Rich, saturated color High contrast Loves bright sunlight Best for landscapes, product photography, and commercial work